Business Strategy

At the end of 2022, Kazakhtelecom adopted a new JRun development strategy for 2023–2032.

Strategic areas of focus of the Company’s development are outlined clearly in the Kazakh language that build confidence among the Company’s customers, employees and stakeholders.

The key goal of JRun strategy is to lead the Kazakhstan market by improving customer experience.

JRUN strategy

Mission

Become an irreplaceable and usual part of everyone’s life, changing, surprising and exceeding expectations.

Vision

A leading Kazakhstan integrated service provider in the information communication market.

Jaqyn

Obsession with the client

Leading the telecom market by improving the customer experience.

BiRlik

Unity in a changing environment

Success through improved employee experience.

AlaU

Continuous improvement

The engine of economic growth and competitive innovation.

ОrkeN

Sustainable growth

First-class business management and better infrastructure.

Strategic goals for 2022–2027

Overview of the Strategy implementation in 2023

Maintaining the leading position in the B2C broadband and TV market

Goals of the Strategy

broadband
access

72–74%

45–50%

Result 2023

broadband
access

74%

48%

Cementing the leading position in revenues in the B2X market

Goals of the Strategy

50–52%

of В2Х market

Result 2023

44%

Become No.1 Operator by customer experience in the B2C segment

Goals of the Strategy

Become No.1 Operator by customer experience in the B2C segment

Result 2023

(3^rd position)

Become No.1 Operator by customer experience in the B2X segment

Goals of the Strategy

Best NPS among fixed operators

Result 2023

19%

(2^nd position)