Integrated Annual Report 2023
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JRun Transformation Programme

Within its transformation, Kazakhtelecom seeks to improve customer routes and quality of interaction with them and optimise processes. The Company implements the transformation programme in line with its strategic goals.

To effectively manage and control the implementation of the strategic initiatives of the JRun Strategy, we develops the Strategy Roadmap including all initiatives, projects and milestones on annual basis.

As the Company declared 2023 the Year of Service Excellence, we focused on such key aspects:

  • customer service;
  • network quality;
  • internal development.

The Company continues fostering a culture of change, improving and simplifying communications by forming cross-functional teams, organising regular meetings to openly discuss obstacles that can slow down achievements and address challenges. Thanks to optimised and digitalised processes, we significantly improved the speed of connecting services and resolving issues.


Over
8.5 (61%)
million
customer queries handled in Kazakhtelecom’s mobile application with Self-Service tools without agents’ involvement
Almost
600,000
subscribers of the Company use the mobile application
Their number grew almost
1.5
times
in 2023
84%
NPS (customer  loyalty index) in 2023


JRun Roadmap implementation in 2023

The JRun Roadmap is a set of strategic business initiatives that provide project-based execution of the Company’s corporate strategy.

Jaqyn Obsession with the client
Improved service quality (including faster network deployment), development of digital customer pathways, omnichannelisation and personalisation
  • The T2M optimisation initiative more than halved product  launch time.
  • In the B2C segment we introduced a voice/chat bot that handles 47% of 160/165 call traffic and 65% of chat traffic.
  • Electronic document signing functionality was introduced – Auto Blank, 210K documents signed via SMS.
  • Since the beginning of 2023, the number of registered users grew 40% (+165K) on telecom.kz and on ismet.kz by 45% (+40K).
  • 94% of subscriber service functions in 160 and SARs (123 out of 131) were digitised.
  • The TV+ base more than doubled (548K receivers).
  • 5 exclusive TV series were  launched on the TV+ platform.
Birlik Unity in a changing environment
Working in customer-centric cross-functional teams and EVP (employer value proposition), implementing a new operating model of the ecosystem
  • As part of the project to create a modern user-friendly working environment for employees:
    • we developed and  launched 22 main portal functionalities (modules);
    • we tested the portal and  launched additional modules;
    • the number of unique portal users totaled 8,881 employees or 49.31% of active employees (by the end of 2023).
  • As part of the project fostering the target behaviour of the Company’s employees we presented the updated CREDO corporate values.
  • To supply skilled personnel to implement strategic business initiatives through project management, we revised and approved the Personnel Selection Rules:
    • The share of employees with digital competences makes up at  least 50%.
Alau Continuous Improvement
Continuous improvement, IT modernisation, development of high-frequency services in demand, Launch of new horizontal digital platforms (AI, cloud, etc.).

The Continuous Update strategy addresses several key areas:

  1. Business development through data management as an asset: the Company strives to maximise the efficiency in its data use. This includes collecting, storing, processing, analysing data and making data-driven decisions to grow the business and boost competitiveness.
  2. Transition of network and IT infrastructure to the cloud computing environment: Kazakhtelecom plans to modernise its IT infrastructure by moving to cloud technologies. This includes creating a microservice architecture and deploying Multicloud environment to improve flexibility, scalability and availability of systems.
    Our achievements:
    • Launch of Data Governance  lab area.
    • Implementation of 5 Data Lineages in the Data Catalogue.
    • 22 business terms configured to be entered into Axon Business Glossary for object management.
    • Upgrade of IT infrastructure, changes in operating processes.
    • ISO 20000 certificate obtained.
    • Launch of a backup site for corporate information systems.
    • Continued transition to microservice architecture.
    • Launch of a in-line platform of the software development and testing environment.
    • Work Force Management (WFM) system introduced for B2C and B2B installers on service connection process across 34 cities in Kazakhstan.
    • Regular virtualisation and disaggregation of network functions in the cloud environment.
    • Two solutions tested: VOLTHA in cloud environment.
    • Launch of Telco Cloud in Konaev and Flash Call based on of virtual infrastructure of Telco Cloud DIT cloud node in Astana.
Orken Sustainable Growth
  • We set up 12*100GE channels of the backbone network on DWDM sections Almaty–Taldykorgan, Astana–Taldykorgan, Astana–Petropavlovsk, Aktobe–Petropavlovsk, Aktobe–Kostanai, and Astana–Kostanai as part of a project on network capacity increasing.
  • We expanded cache-servers on Kazakhtelecom’s network and peered with content providers for a total of 900 Gbit/s (Facebook, Tencent, Meta, Google, Twitch).
  • As part of transition from copper to fibre optics, we switched 57,000 subscribers. Two cities – Kurchatov and Stepnogorsk – are fully “optical”.
  • Within the framework of DCS processes automation we  launched:
    • Telegram chat-bot on Service Factory (for 2023 average increase in query handling by 15%);
    • real estate accounting and monitoring (operational access to information);
    • secondment of employees (work in one click, reduction of processing time by half).

Such steps will allow the Company to reach its business goals more effectively and gain competitive advantages in the rapidly changing digital environment.

Implementation of the focus map for 2023

Customer connection to the Internet via Optical Technology service in 24 hours (Retail Business Division)
Customer connection to the Internet via Optical Technology service in 24 hours (Corporate Business Division)

The Company has developed a focus map combining the Company’s main objectives for the year into measurable goals. Employees from different departments work on achieving the goals. The Company regularly monitors progress at Scrum sessions and implements Agile approaches in the work of transformation teams. In addition, we digitised reports on all focuses and visualised them on dashboards in Qlik Sense. The Company included realisation of the transformation focus map in the corporate performance indicators of all employees.

Fixing of single damages in 12 calendar hours of report registration (UDF)
FRR in the company at 90% across all channels and divisions (DUKO)


Key focuses:
Customer connection to the Internet via Optical Technology service in 24 hours in B2C segment
Start
39%
Target
90%
December
92%
Customer connection to the Internet via Optical Technology service in 24 hours in B2B segment
Start
13%
Target
60%
December
90%
Fixing single damages in 12 calendar hours of report registration
Start
85%
Target
95%
December
94,7%
FRR
Start
81%
Target
90%
At the end of December, the
Company’s FRR made 96%.
96%


Focus map for 2024

Company’s Business Focuses

  • 90% of customer connections to the Internet via optical technology service are made within 24 calendar hours in the B2C segment
  • 90% of customer connections to the Internet via optical technology service are made within 24 calendar hours in the B2B segment
  • 95% of single faults were fixed in 8 calendar hours at the end of the year
  • 100% of customer requests in the omnichannel system
  • Improved customer equipment turnover in 6 months

Product Quality Focuses

  • Reduction in the number of appeals on product quality issues by 30%
  • Improvement of Customer Satisfaction Index by product