JRun Transformation Programme
Within its transformation, Kazakhtelecom seeks to improve customer routes and quality of interaction with them and optimise processes. The Company implements the transformation programme in line with its strategic goals.
To effectively manage and control the implementation of the strategic initiatives of the JRun Strategy, we develops the Strategy Roadmap including all initiatives, projects and milestones on annual basis.

As the Company declared 2023 the Year of Service Excellence, we focused on such key aspects:
- customer service;
- network quality;
- internal development.
The Company continues fostering a culture of change, improving and simplifying communications by forming cross-functional teams, organising regular meetings to openly discuss obstacles that can slow down achievements and address challenges. Thanks to optimised and digitalised processes, we significantly improved the speed of connecting services and resolving issues.
JRun Roadmap implementation in 2023
The JRun Roadmap is a set of strategic business initiatives that provide project-based execution of the Company’s corporate strategy.
- The T2M optimisation initiative more than halved product launch time.
- In the B2C segment we introduced a voice/chat bot that handles 47% of 160/165 call traffic and 65% of chat traffic.
- Electronic document signing functionality was introduced – Auto Blank, 210K documents signed via SMS.
- Since the beginning of 2023, the number of registered users grew 40% (+165K) on telecom.kz and on ismet.kz by 45% (+40K).
- 94% of subscriber service functions in 160 and SARs (123 out of 131) were digitised.
- The TV+ base more than doubled (548K receivers).
- 5 exclusive TV series were launched on the TV+ platform.
- As part of the project to create a modern user-friendly
working environment for employees:
- we developed and launched 22 main portal functionalities (modules);
- we tested the portal and launched additional modules;
- the number of unique portal users totaled 8,881 employees or 49.31% of active employees (by the end of 2023).
- As part of the project fostering the target behaviour of the Company’s employees we presented the updated CREDO corporate values.
- To supply skilled personnel to implement strategic
business initiatives through project management,
we revised and approved the Personnel Selection
Rules:
- The share of employees with digital competences makes up at least 50%.
The Continuous Update strategy addresses several key areas:
- Business development through data management as an asset: the Company strives to maximise the efficiency in its data use. This includes collecting, storing, processing, analysing data and making data-driven decisions to grow the business and boost competitiveness.
- Transition of network and IT infrastructure to the
cloud computing environment: Kazakhtelecom plans
to modernise its IT infrastructure by moving to cloud
technologies. This includes creating a microservice
architecture and deploying Multicloud environment
to improve flexibility, scalability and availability of
systems.
Our achievements:- Launch of Data Governance lab area.
- Implementation of 5 Data Lineages in the Data Catalogue.
- 22 business terms configured to be entered into Axon Business Glossary for object management.
- Upgrade of IT infrastructure, changes in operating processes.
- ISO 20000 certificate obtained.
- Launch of a backup site for corporate information systems.
- Continued transition to microservice architecture.
- Launch of a in-line platform of the software development and testing environment.
- Work Force Management (WFM) system introduced for B2C and B2B installers on service connection process across 34 cities in Kazakhstan.
- Regular virtualisation and disaggregation of network functions in the cloud environment.
- Two solutions tested: VOLTHA in cloud environment.
- Launch of Telco Cloud in Konaev and Flash Call based on of virtual infrastructure of Telco Cloud DIT cloud node in Astana.
- We set up 12*100GE channels of the backbone network on DWDM sections Almaty–Taldykorgan, Astana–Taldykorgan, Astana–Petropavlovsk, Aktobe–Petropavlovsk, Aktobe–Kostanai, and Astana–Kostanai as part of a project on network capacity increasing.
- We expanded cache-servers on Kazakhtelecom’s network and peered with content providers for a total of 900 Gbit/s (Facebook, Tencent, Meta, Google, Twitch).
- As part of transition from copper to fibre optics, we switched 57,000 subscribers. Two cities – Kurchatov and Stepnogorsk – are fully “optical”.
- Within the framework of DCS processes
automation we launched:
- Telegram chat-bot on Service Factory (for 2023 average increase in query handling by 15%);
- real estate accounting and monitoring (operational access to information);
- secondment of employees (work in one click, reduction of processing time by half).
Such steps will allow the Company to reach its business goals more effectively and gain competitive advantages in the rapidly changing digital environment.
Implementation of the focus map for 2023
Customer connection to the Internet via Optical Technology service in 24 hours (Retail Business Division)

Customer connection to the Internet via Optical Technology service in 24 hours (Corporate Business Division)

The Company has developed a focus map combining the Company’s main objectives for the year into measurable goals. Employees from different departments work on achieving the goals. The Company regularly monitors progress at Scrum sessions and implements Agile approaches in the work of transformation teams. In addition, we digitised reports on all focuses and visualised them on dashboards in Qlik Sense. The Company included realisation of the transformation focus map in the corporate performance indicators of all employees.
Fixing of single damages in 12 calendar hours of report registration (UDF)

FRR in the company at 90% across all channels and divisions (DUKO)

Company’s FRR made 96%.
Focus map for 2024
Company’s Business Focuses
- 90% of customer connections to the Internet via optical technology service are made within 24 calendar hours in the B2C segment
- 90% of customer connections to the Internet via optical technology service are made within 24 calendar hours in the B2B segment
- 95% of single faults were fixed in 8 calendar hours at the end of the year
- 100% of customer requests in the omnichannel system
- Improved customer equipment turnover in 6 months
Product Quality Focuses
- Reduction in the number of appeals on product quality issues by 30%
- Improvement of Customer Satisfaction Index by product